Unibet has for many years been a significant player in the international gambling industry, having been founded in 1997 by Anders Ström, and is now headquartered in Malta. It wasn’t until 2012 that it acquired the Australian-based Betchoice, adding the Australian market to a portfolio which already included numerous countries throughout Europe, as well as the United States. It has since established itself as a popular bookmaker among Aussie punters, with their excellent odds a major drawcard. In this review, we’ll talk about the various strengths the betting site has, as well as its weaknesses, to help you to make an informed decision about whether or not it’s the bookie for you.
Website:www.unibet.com.au Year founded: 1997 (2012 in Australia) Live betting number: 13 78 68 Contact information/Support: Live chat Phone (1300 246 673) Email: [email protected] Sportsbook License & regulation:Northern Territory Racing Commission Sponsorship Deals: None in Australia. International sponsorships include PSG, Aston Villa, Philadelphia Eagles and New Jersey Devils Address/Headquarters: Malta Features: Live streaming, Blog, In-Play betting Deposit Methods: Credit/debit card, PayPal, POLi, Apple Pay Withdrawal Methods: Credit/debit card, Bank transfer, PayPal Apps Devices: Available for iOS and Android devices Odds Providers: TAB Owner: Kindred Group Company: Unibet
Like all bookmakers, Unibet has plenty of areas in which they perform very well, and various others in which they could improve. In these sections, we take a look at the most notable among each of these. ✔️Unibet Strengths Wide range of markets: If you’re after a bookmaker that offers more than just the typical head-to-head, line and over/under markets, then Unibet is a good place to start. They offer a massive range of markets on a huge number of different sports, catering to punters who like to look for value in interesting places. Great odds: Unibet are renowned for offering great fixed odds across a number of different sports, as well as racing. Their margins – which basically refers to the profit percentage they take from each bet – are among the lowest in the industry, meaning that you get much better value for your money than you would at many other bookmakers. Live streaming on numerous sports: More and more bookmakers are venturing into the live streaming space, but what exactly each of them offers differs greatly. Unibet has the rights to a range of different sports, and though they don’t typically show the biggest events – as is typically the case due to the enormous rights deals broadcasters pay to show these – there is a lot more on offer than with most other bookies. ❌Unibet Weaknesses Clunky website: Unibet have upgraded their website in recent years and the product now is a lot more user-friendly than it once was, but it’s still surprisingly difficult to use for such a well-renowned bookmaker. The layout can be a little complicated but is far from a disaster, but the site can be very slow to load and has a fairly regular tendency to lag. Subpar mobile experience: The problems which exist on the website are, unfortunately, also a feature of the mobile app. It can be very slow to load, has a tendency to shut down and also has a host of other issues which make it very difficult to use. Racing odds inferior to sports odds: This isn’t as significant a problem as the two aforementioned weaknesses, because the racing odds aren’t exactly poor; they sit around the industry average. Given the company is renowned, however, for their excellent odds, the fact that this doesn’t extend to racing from sports will likely be something of a disappointment to some. 👨⚖️Unibet Final Verdict For most, the strengths here will probably outweigh the weaknesses, with great odds and markets having a more tangible impact on your punting than the quality of the website. and app. However, there’s no doubting that it can certainly be cause for frustration, and for many the issues outlined above could be a major turnoff
Unibet is a major international company, and when they acquired Betchoice in 2012 and entered the Australian market they were far from a newbie. As a result, they already had the experience and knowhow to make an immediate impact, and that’s exactly what they did. They remain a popular choice for many punters around Australia, with their terrific fixed odds on sports a major reason why. The margin, essentially the amount of profit they take for every $1 bet, is towards the lower end of the spectrum, which enables them to offer more generous odds on many major markets and attract plenty of customers as a result. They also have a really broad range of markets to bet on, both in terms of the sports that they cover as well as the odds within individual games. The most common sports and leagues from Australia and abroad have a multitude of markets and extend beyond what many competitors offer, while they also offer odds (albeit with a more limited selection of markets) on much more niche sports, ensuring that they cater for a wide audience. Unfortunately, they also fall down and likely lose customers due to what is a relatively poor website and mobile app, at least in relation to many of the other major companies they are competing against. The website has long been a bit of an issue, with loading times longer than optimum and a tendency for lagging. This makes it difficult to navigate the site quickly, and unfortunately the mobile site is much the same. Many users complain that it is difficult to use, and a handful of issues outside of slow loading times only serve to exacerbate. All this makes, overall, for a relatively polarising betting agency. A functional website and mobile app are part and parcel of a good betting agency, but despite the fact that Unibet’s could use plenty of improvement, they make up for it in other areas in the eyes of many. Because while the website and app aren’t ideal, they aren’t a complete disaster – they’re still usable, and the slight frustration they can sometimes cause are, for many punters, more than offset by the great odds, wide range of markets and other features that the company offers. If they can sort out their app and website, Unibet will have a position among the best of the best bookmakers in Australia. For the time being this flaw sends them a little way down the list, but if you’re after great odds on sport then they should be one of your top choices regardless.
Betting Variety ⭐⭐⭐⭐⭐ One of Unibet’s most notable features is their range of markets, so they deserve five stars for betting variety. Banking Options ⭐⭐⭐⭐⭐ Credit/debit card will be the most popular choice; outside of that there is a decent selection, though plenty of competitors offer more. Mobile experience ⭐⭐⭐ The mobile app is available for iOS and Android devices, but like the website is very slow and also prone to glitches. Payout Speed ⭐⭐⭐⭐ There are no major issues with the payout speeds, with money from winning bets generally appearing reasonably quickly in your account. Security ⭐⭐⭐⭐⭐ Likewise, no issues here. As a major international company, Unibet has all the tools to ensure their site is as secure as possible. Betting Experience ⭐⭐⭐ This is perhaps the one area where Unibet needs the most improvement. While they are a quality bookie, their website is inferior to most of the other top sites, which can negatively impact your betting experience. Customer Support ⭐⭐⭐⭐ Customer support with Unibet is fairly reasonable – live chat, phone and email are all available, and it’s open from 9am-3.30pm AEST.
There are numerous questions that we get on repeat about Unibet, and these are our answers to some of the most common among them. ❔Who owns Unibet? Unibet is owned by Kindred Group, which is an online gambling operator consisting of ten other brands alongside Unibet. ❓Does Unibet have cash out? Yep. It’s not available for all bets, but for many you do have a cash out option, though be aware that the value which you get with cash out is not always particularly good. ❔How long do Unibet withdrawals take? About the same as with most bookmakers. It depends on the withdrawal method you use, but once you withdraw you can often expect to see the funds in your account within a couple of business days, and in no longer than a week. ❓Does Unibet offer live betting? They sure do. Unibet has an extensive offering of in-play markets, and to access them simply click on the ‘live betting’ tab. Australian regulations dictate that in-play bets need to be placed over the phone, and the number for Unibet is available on the website. ❔Does Unibet offer live streaming? Yep. There are a range of different sports for which Unibet has the broadcast rights, some of which are among the biggest leagues in the world – notably the NFL and NBA. ❓Can I place a same game multi with Unibet? You sure can. It’s not available on all sports as yet – in fact it’s only available on a select few for the time being – but they are intending to quickly roll it out over more codes over the coming months. ❔How do I deposit and withdraw with Unibet? You have a few options for each. You can use credit/debit card for both deposits and withdrawals, as you can with PayPal. You can also use POLi and Apple Pay to deposit, while bank transfer is your third option for withdrawals. ❓How do Unibet’s odds compare to competitors? Generally fairly well. For racing they are around the industry average, but for sports you’ll find that their margin is lower than most competitors and you typically get very good odds as a result.
Racing fans are well catered for at Unibet, with a range of markets on virtually all meetings around the world easily accessible via the ‘Racing’ tab at the top of the homepage. As with most bookmakers, the upcoming Australian thoroughbreds are at the top of the page, before international racing and then greyhounds and harness follow. The time of each race is clearly indicated, so you know exactly how long it is until the jump. Once you click through to a certain race, you’ll find odds which are generally fairly competitive with the rest of the Australian racing industry. In fact, Unibet are right around the median in this regard; their racing odds aren’t as attractive as what you’ll find in Unibet’s sports offerings, but they generally compare fairly well with most other major companies. The pages for each individual race also has a good amount of detail regarding the runners, in particular for Australian races. A race overview at the top of the page is accompanied by a handful of tips, and while it’s never a great idea to rely solely on the tips published on a bookmaker for obvious reasons – namely that it isn’t in their best interests for you to win – the tips on Unibet can certainly be used in conjunction with tips from various other sources. The usual win and place markets will greet you upon clicking into an individual race, with both fixed price and tote odds available. Unibet offers the best tote price for win bets, while for place you’ll get mid tote. At the top of the page, you can then click through to exotics like exacta, quinella, trifecta and first four, while a head-to-head (H2H) section allows you to bet on specific horses to beat specific rivals in the race. On the whole, the racing component of Unibet’s site is fairly strong. They have markets on all races you’d expect, the racing part of the website is easy to navigate, and while the odds aren’t industry-leading they are still very competitive. Unibet excels predominantly in the world of sport, but nonetheless they more than hold their own in that of racing.
Now that we’ve spoken about racing, let’s get to sports. There are plenty of reasons why Unibet has enjoyed so much success both around the world and within Australia, and many of these come from the quality delivery of the fundamentals of a bookmaker; things like great odds and a wide range of markets. However, the company also has a number of different features which are either unique, or something that not all bookies can lay claim to, and these help to further separate themselves from many of their competitors. These are some of the best features that Unibet has to offer. Unibet Live Streaming It’s not uncommon these days for a bookmaker to offer live streaming, but what exactly it is that they have rights to differs among each and every site. Some offer only limited coverage of very niche events for which the broadcast rights are very low, others show live racing but nothing else. Unibet is one of the best in the industry in this regard. They don’t have any racing streams, but they do broadcast over 400 events every week across eight different sports – including soccer, tennis and basketball – and show some of the biggest leagues in the world, most notably the NBA, tennis Grand Slams, NFL and Serie A football. Unibet Same Game Multis Like live streaming, this has been a huge growth area in the Australian bookmaking industry in recent years. Same game multis allow you to combine multiple outcomes from the same game into one bet, and its availability is generally a good way to distinguish the biggest bookmakers from the less established ones. Unibet, for the time being, only offers it on a limited number of sports, but they have stated that they intend to roll it out over more and more codes in the coming months. Unibet In-Play Betting In-Play betting is another feature which is fairly common among the biggest bookmakers, but is notably absent in some of the less well-known agencies. The live betting section of the Unibet site is easily accessible via a tab at the top of the home sports page, and a large number of events are on offer with what are very competitive odds. As is the case with all Australian bookmakers, to place an in-play bet you will need to call up, rather than placing it online.
As we’ve mentioned, the range of sports that is offered by Unibet is extremely broad. Aside from the most popular codes and leagues there are also a host of more obscure options, with almost 30 different sports on offer at the time of writing and many times more leagues than that available. Below, we’ve gone into a bit of detail about some of those that they offer, particularly the sports that most people will be looking to punt on. 🏉Unibet Australian Rules Football Footy, as it’s affectionately known throughout most of the country, is the preferred sport of a huge proportion of Australia, and it’s no surprise that it’s a major source of income for bookmakers as a result. Of course, the AFL is a clear focus, with a huge range of markets available for each and every game, but you’ll find odds available for a handful of lower leagues as well, including the VFL, SANFL and WAFL. 🏉Unibet Rugby League Those living north of Victoria on the east coast would no doubt bristle at the above statement about football being Australia’s preferred sport, with rugby league the premier sport in both NSW and Queensland during the winter. In the same way that Unibet’s Aussie Rules offering are centred around the AFL, you’ll find the most comprehensive rugby league odds on the NRL. Every game in the world’s biggest league has a wide range of markets, while you’ll also find some more basic offerings on other leagues both in Australia and abroad. 🏏Unibet Cricket As the weather warms up, the Australian sporting world turns its collective head away from Aussie rules and rugby and turns it to cricket, and there is an appropriately wide selection of markets available with Unibet. The focus is on Australian international games as well as major domestic competitions like the Big Bash and IPL, but you’ll also find markets on international Tests, ODIs and T20s not involving Australia, as well as various other domestic leagues from around the world. 🏀Unibet Basketball There are hundreds of different markets available on basketball on Unibet. For many of the smaller leagues around the world on which you can bet with Unibet, you’ll only find a handful of the more basic markets, but leagues like the NBL and, most significantly, the NBA, have a far more comprehensive selection. If you’re looking for basketball markets to bet on, you could do a lot worse than trying your hand with Unibet. ⚽Unibet Soccer It might not dominate the sporting landscape in Australia in the same way that it does in many other countries around the world, but what most Aussies know as soccer is called the world game for a reason, and there are still plenty of die-hard fans of the global sport down under. Given the quantity of different leagues around the world, many Australian bookmakers offer a massive number of markets on soccer, and Unibet certainly falls into this category. At the time of writing there are close to 10,000 total soccer-related things to bet on with the bookie, with these coming from close to 60 different countries around the world. 🏆Unibet Sponsorship Deals Unibet doesn’t currently have sponsorships with any sporting clubs in Australia, but the international branch of the company sponsors many major teams, including Paris Saint-German, Aston Villa, the Philadelphia Eagles and the New Jersey Devils.
Above we’ve gone through the sports you can bet on with Unibet – but what are the bet types available for each of those sports? As mentioned earlier in the review, one of the best features of Unibet is the wide range of different markets that they have on offer, so let’s take a look at some example. Unibet Betting Markets: Moneylin Line Points Totals Margin Bets Player Props Quarter/half Markets Doubles Markets Unibet Types of Bets Available: Single Bets Multi Bets System Bets (Doubles, trebles etc.)
It’s virtually obligatory for bookmakers to have a mobile app or, at the very least, a functional mobile version of their website these days, and with so many punters opting to bet in this way at least on occasions, bookies who don’t offer either will quickly fall behind. Unibet has both a mobile site and a mobile app, but how do they compare to their major competitors? We’ve mentioned earlier in this review that the website is not exactly a strength of Unibet, and unfortunately many of the same problems that exist there have been transferred across to the app. From an aesthetic perspective it’s decent enough, and on the surface it looks relatively easy to navigate and find what it is that you’re looking for. Unfortunately, the reality is a little different. The app is prone to fairly regularly glitches, often taking a long time to open new pages and at times shutting down all together. This can be particularly frustrating if you’re pressed for time, or if you are trying to place a bet just prior to an event starting. Another issue which has been flagged with the app is that some users are immediately logged out once they exit the app, meaning they are required to log in every time they open it. It’s not uncommon for betting apps to log you out after a certain period of time, but if you are simply toggling between the app and another site, for example, and you need to log in every time you return to Unibet, it can be a frustrating experience. You do, of course, get to enjoy the benefits which make Unibet such a successful company overall, with the same fixed odds and wide range of markets available on the app as what you’ll find on the website. The fact that there are so many issues associated with it, however, and that it can regularly take far longer than it should to do what you need to do, is a major deterrent, and this is an area in which Unibet has significant scope for improvement.
So you’ve signed up and know a little about Unibet – but to begin the betting process, you need to know about the payment methods on offer. The choice available with Unibet is reasonably basic, though the presence of the most common option should be enough to ensure that very few punters are turned off by the lack of choice. That common option is credit/debit card, which is the simplest way to deposit and withdraw and one which a large number of punters choose to use. You can deposit virtually as soon as you sign up simply by entering your card details, and your deposit will immediately land in your betting account. As is the case with all betting sites, however, withdrawing isn’t quite so straightforward. Before you withdraw you’ll first need to verify your card, a necessary security method but one which betting sites always show a lot more haste to implement prior to withdrawals from their site than deposits to their site. It is, however, reasonably easy to verify your card, and you can then withdraw using this method, though expect it to take at least a couple of days to arrive back in your bank account. You’ve also got a couple of other deposit methods if you don’t want to use your credit or debit card. PayPal is one, while you can also use POLi and Apple Pay. The first couple of these in particular are among the most popular payment methods outside of credit/debit card, so their availability will keep plenty of punters happy. For withdrawals, you can also use PayPal, which will send the money to your PayPal account rather than your bank account and is subsequently popular among those who tend to use this platform for various payments. That aside, you can also do a bank transfer, which, like with the use of debit/credit card, will see the money arrive in your account in generally between 2 and 5 business days.
Yep. Unibet is licensed and regulated by Australia’s Northern Territory Government, as are many fellow bookmakers around the country. This means that they are subject to much the same regulations as all the other legitimate bookmakers in Australia, and ensures a level of security and trust between the bookie and its clientele. Unibet Australia is operated by Unibet/Betchoice Corporation Pty Ltd, and has a registered Australian Business Number which you can locate at the bottom of the home page of their website.
Every bookmaker has some form of customer support, but just how extensive and useful it is can vary greatly across different agencies. Some have a wide range of different ways to get in touch, some of which can be available 24/7, while others make it a little more difficult. Unibet falls somewhere in the middle. There are a range of different ways to get in touch with them, so that’s not too much of an issue. A live chat feature which is accessible in the bottom right-hand corner of every page on the Unibet site is the easiest way to do so, while they also have a phone number if you’d prefer to ring up, as well as an email address for more complicated enquiries. The customer service agents are generally reasonably helpful in our experience – there is perhaps a little less amicability involved in the whole process than with some other sites, but typically the agents are able to get the job done. You can’t get in touch with them until 9am AEST, a little later than some competitors but not too big of a deal, and their customer service branch then remains open until 3.30am. It’s not quite 24/7, but this is still a pretty generous time slot for a customer support team, and means very few people will be left stranded without help if they have an issue, unless they are punting at some very obscure hours of the morning. Overall, the whole process is decent enough. Customer support is available for a large portion of the day, the most popular ways to get in touch are available, and customer service agents are, for the most part, able to help you out, even if it sometimes seems to be done with a little less of a smile than with some competitors.
In this section, we’ll provide a few quick and easy rundowns on how to perform various key actions when using Unibet. 🔎How to open an account on Unibet Registering with most bookmakers is a fairly simple process, and it’s no different with Unibet. These are the steps you need to undertake to do it: Head to Unibet.com.au Click on the big yellow ‘Register’ button in the top right-hand corner of your page. Fill out your personal details on the first page of the process, including your name, date of birth and mobile number, then click ‘Continue’. On the next page, you’ll be asked to fill in your home address. Complete this and again, click ‘Continue’. You’ll then be asked to create a few security questions, which can be later used to validate your identity, before acknowledging that you are over the age of 18 and accept the terms and conditions. Once you’ve done this, click the ‘Join’ button and you’re all signed up. 🔎How to place a bet with Unibet? Once you’ve opened an account, you’re obviously going to want to know how exactly to go about placing a bet. The process is very simple, and all you need to do is follow these steps: Locate the market on which you wish to bet and click on the corresponding odds. A bet slip will pop up in the bottom right-hand corner of your screen with the selection, the odds, and a blank box. Type the amount you wish to bet into the aforementioned box, and a potential payout will then appear below telling you how much you’ll make if the bet wins. If you’re satisfied with both the bet and the outlay which you’re placing, click on ‘Place Bet’ and then approve in the confirmation page which follows. Once you’ve completed these steps, you’re away, and you can find your bet under the ‘My Bets’ tab atop the page. 🔎How to get in contact with Unibet’s customer support team? Have a question or query? Unibet has a solid customer support team ready and willing to help you, and this is how you can get into contact with them: Click on either the ‘help’ link at the top of your Unibet page, or scroll to the bottom and click on ‘Help Centre’. On the right-hand side of the page that you are then directed to, you’ll see two buttons enabling you to access ‘Live Chat’ and ‘Email’, while a couple of telephone numbers are also listed. To use live chat, you’ll need to use this method and click on the ‘Live Chat’ button. You can also do this to send an email, or you can simply head to your own email and send it to [email protected], while for a phone call simply use the number on the site on your personal device. On occasions you may have to wait for a member of the customer support team to respond if it’s a particularly busy time, but generally you’ll be looked after within a few minutes.
